The old Twitter Blue package costs $4.99/month, excluding blue ticks. Initially, new boss Elon Musk wanted to charge $20/month but was criticized as too expensive. Previously, green ticks were only for accounts that had been verified by the social network based on certain requirements.
The green tick now has two different meanings: Either the account is verified according to the old criteria, or the account has signed up for the Twitter Blue package. Accounts that are given a blue tick as part of the Twitter Blue package no longer have to go through the review process. They also cannot change the display name after receiving the green tick.
New Twitter Blue offers. (Photo: Twitter)
Musk once expressed dissatisfaction when authentication signs (green ticks) were only given to accounts that were public figures, businesses, stars, journalists and other high-ranking users who were easily impersonated on social networks. festival.
It's unclear what other identity authentication methods Twitter will adopt now that blue ticks can also be purchased. Early on November 9, Twitter launched the "Official" label for some accounts that were verified in the past, but Musk said he had "disabled" this feature. Therefore, it is currently unclear what the status of the Official label is. Up to now, previously verified accounts still retain their green tick but will soon be removed if they do not pay.
In addition to blue ticks, Twitter Blue users also see half as many ads, post longer videos, and access other new features like the ability to edit tweets. With a price of $7.99 and 50% advertising, some say Twitter will make less money because of the new subscription plan. In particular, Twitter will have to give Apple a discount for cases of registering for Twitter Blue via the iOS app.
Currently, Twitter Blue only applies to iOS in the US, Canada, Australia, New Zealand and the UK. Twitter accounts opened after 9/11 cannot yet sign up for Twitter Blue.
On the same day, Musk also held a meeting with Twitter advertisers, where he revealed future feature and admin plans. Twitter plans to establish a content moderation council to make important decisions.
Musk "floated" the idea of users being able to transfer money to other users on the platform, as well as linking Twitter accounts to bank accounts. Twitter is also developing infrastructure to support longer videos and payment options for creators. According to Musk, Twitter will change rapidly in the next few months. On this path, there will be mistakes. Ineffective features will be withdrawn.
“If we don't make bold moves, how can we improve,” Musk said.
(MacRumors)
